promotional mix meaning in Chinese

促销组合
推销综合技术

In this chapter we take a broad view of communications and include not just the traditional promotional mix of personal selling , advertising , sponsorship , sales and public relations but also other methods of communications which have the objective of developing better and more personalised relationships with global customers , such as direct marketing , and the use of the internet
本章中我们从更广的角度来理解交流，交流不仅是个人销售、广告、赞助、拍卖及公共关系等传统的、推销的总和，而且包括其它交流方法，这些方法具有与全球客户发展更好、更私人化关系的目标，譬如直销与运用因特网。